It Steals
Hooks you right away
What the data shows
- 95% of first-hour reviews are positive — about the same as players with 3+ hours (100%).
- The opening is criticised less than in 99% of games we track.
- 23% of players who start reach the ending.
- The biggest drop-off is between “You've Not Seen The End Of Me” (Beat Classic Mode) and “You Will Miss Me” (Beat Shutter Mode): from 100% to 66% of starters.
- 78% of owners got the first achievement.
When it gets good
Share of positive reviews by how many hours the reviewer had played when writing the review.
before it gets good opening up fully opened up
Based on all 2,461 Steam reviews in every language. Median playtime in a sample of 294 reviews: 2.7h for positive, 0.5h for negative. Almost every game is rated lower in the first 2–3 hours: that window includes refunds and quick first impressions. What matters is how deep the dip is and how fast the game recovers.
Where players quit
Share of players who started the game and reached each story milestone. 100% is the most common achievement (78% of owners), so people who bought the game and never launched it don't count.
- Started playing 100%
- You've Not Seen The End Of Me Beat Classic Mode 100%
- You Will Miss Me Beat Shutter Mode Most players quit here 66% −34
- Won't You Play? Beat Hide And Seek 51% −15
- Join Us Beat Living Halls 28% −22
- The End Beat The Phantom 23% −5
story milestone ending biggest drop-off
Story milestones were labeled by AI from achievement names and descriptions; mistakes are possible.
All achievements (11)
story milestone ending side
- You've Not Seen The End Of Me Beat Classic Mode 100%
- You Will Miss Me Beat Shutter Mode 66%
- Won't You Play? Beat Hide And Seek 51%
- Join Us Beat Living Halls 28%
- The End Beat The Phantom 23%
- The Junkyard Beat Hide And Seek outside. 22%
- The Labyrinth Escape the old labyrinth. 20%
- Close Call Replenish your batteries after running out of batteries in Shutter Mode 19%
- In Broad Daylight Beat Shudder Mode. 15%
- Bold Beat Classic Mode without walking forward. (Hint: Collect 1 orb without pressing W, and then the game will notify you if you fail.) 9.6%
- Deaf Beat The Phantom with the in-game volume set to 0. (Tip: listen to a funny song.) 7.6%